A new brand begins in this Geek Fashion Tale
By Katherine Gardner
I am developing a geeky brand based on the idea that you can be a geek and still be fashionable. Brands like Jordandené and Her Universe have helped me come into my own and design an aesthetic that works for me and that expresses my nerdiness without seeming cheap or cheesy. I believe fashion is important to self-expression, and I choose to express myself as a nerd with cute geeky wear.